Most content today is not failing because of what it says. It is failing because of how it is composed.
There is a compositional framework to content — a way of structuring, contextualizing, and delivering what you have to say that determines whether it opens doors or quietly closes them. Whether it reaches the maximum number of receptive people or inadvertently polarizes, confuses, or loses them before the message even lands.
We are living in a world of perceptions. Billions of people are communicating online simultaneously, competing for attention, trust, and understanding. The question is not just what your content says — it is whether the way it is composed allows people to actually receive it.
Content that works is distilled, clear, and built with the receiver in mind. It considers how something is being digested, how it is being perceived, and what it opens up in the listener or reader. Content that doesn’t work dumps information without regard for how it lands — and in a world already saturated with noise, it simply disappears.
Kim Greenhouse has spent decades mastering the art of content composition across some of the most complex and contested subjects imaginable — and she can show you how to do the same.
Watch this short video and find out why the compositional framework of your content may be the difference between being heard and being overlooked.
Join the Stewarding Communication webinar series — a live, small-group experience designed to strengthen your communication from the inside out.
Read the Full Verbatim Transcript: “Content Composition” with Kim Greenhouse
Content Composition
Thank you for clicking the content composition section of this site under Breakthrough Communication. This is also very important. It’s all important. But what I want to share with you today about your content is that your content can specifically be articulated in a way to open doors — to attract the people that are most receptive.
And unless you absolutely want and intend to polarize this space and the ground and polarize others — unless that’s part of your intention, conscious or subconscious — you will use your intent to communicate with the maximum amount of people receiving what you have to say. It sounds so obvious, doesn’t it? It’s incredible how much content is communicated in a way that just kind of dumps the content on other people, or offloads it, but doesn’t consider the way the receiver is taking it in, how it’s being digested, how it’s being perceived. Because at the end of the day, we’re living in a world of perception. If reality were so obvious, everybody would be agreeing. Reality is obviously not so obvious.
We’re living in a world of perceptions. And so I see speeches all the time. We happen to be in a political year, but I see speeches all the time that don’t have to be discordant. They don’t have to induce more conflict. They could actually resolve a lot of conflict, even with factions fighting on opposing sides. If the speakers or speaker, who, depending who it is, had a commitment to communicating in a way that was specific to translating the understanding and the ability to receive something of import.
So the content matters. It really matters.
In communicating something that you want other people to buy, to purchase, to be involved with, there are elements of content that would maximize your ability to have that happen. And the question is, what is that content? There’s billions of people communicating online — billions. How are you distinguishing your content from the next person’s? How are you distinguishing your content from millions of people who are competing for something similar?
Very few people are even doing business locally. So, unfortunately, yes and no — it seems to be narrowing down local business when really it should be ramping up. So I want to invite you to consider that there is a compositional framework to content.
So when I do a show, for example — this is an example — I just produced a segment on the Bible. I’m not a biblical scholar. I’m not pushing any particular tradition. I did it on the Aramaic Bible. This is an example. I’m going to use a live example with you. Now I have the opportunity, knowing that there’s competing groups, competing religions, competing ears, and a lot of discord and misunderstanding all over the place.
Which Bible was right, who came first, who has the last word on it? There’s a lot of academic brows about things. So who am I to come in here and introduce this in a way that opens the most amount of doors, the biggest amount of receptivity, without polarizing the situation?
And why would I want to polarize the situation? Well, if I wanted to polarize the situation, I would introduce it a particular way. If I didn’t want to polarize the situation, I would introduce it another way. And so contextualizing content is very important. Very important. And that’s exactly what I did. So learning how to contextualize content, knowing what elements to put in the content — particularly when it’s important — how to stay out of unnecessary confusion that is often contaminated by content, or the wrong content, and communicating in such a way where the content composition works. It just works.
It’s distilled enough, it’s clear enough. How can you do that? Well, if you would like to see how I did something very complicated and introduced it, go to the Aramaic Bible segment of It’s Rainmaking Time. That’s an example.
The content, composition, and the context in which something is being communicated matters. It has huge gravity for receptivity. Thank you so much. Please book a session with me, be happy to help you.