Emphasis – Transcript

Thank you for clicking on this part of the website under emphasis.

And I want to share something with you that I’ve noticed over the many, many years watching people communicate.

There’s so much talking and there’s so much attention to what we have to say in content and a lot of times we forget that there are millions of people, hundreds and thousands and millions of people online at different times.

And they only have the attention span for so much.

The average person has lost their ability to focus.

They’ve lost their ability to hold a focus.

They are entrained now in clicking, likes, dislikes, tweets, quick communications, texts, and thinking that that’s full communication.

Well it’s not.

It’s not.

It’s communication.

It’s part of it, but it’s not.

So we’re living in a world now where people’s attention span is being degraded by the second and many of the online atmospheres and ecosystems are set up unfortunately to promote the ability to not concentrate, take in just tiny, tiny bits of information.

So it’s very important in a world where a lot of people are online digitally that not only in regular communication, day-to-day communication, phone communication.

It’s very important to emphasize what it is you’re saying.

And the lack of emphasis is creating an overload of data and information that is happening all over the world.

People are saturated with information.

They’re saturated with being available every moment, every minute, every hour to problems going on around the world because now with these online ecosystems it’s very hard to get away from it.

You have to really train yourself to do it.

So when it comes to communication, emphasis is very critical both in spoken communication and written communication.

And in fact, it’s so important that most people are lost after a few minutes.

That’s how difficult it is for people to hold attention.

Click, click, move, that’s what we’re dealing with.

That’s like a child.

That’s children’s level of attention span.

Students are being reduced to that by the proliferation and the entanglement and the entrainment of the online universe.

So I want to invite you if communication is something you want to look at, you want to make sure people leave with what it is you’re emphasizing and knowing what to emphasize.

Book an appointment with me.

I saw a wonderful, I’ll give you an example.

I saw a wonderful, attractive, handsome guy who has a beautiful voice, a gentle spirit, expertise like there’s no tomorrow, communicate, do an online session like a little conference or webinar, introducing a new video portal.

And watching him, it was clear to me through long drawn out, long drawn out discussion.

If he had just highlighted, boom, boom, boom, these things totally wakes up the audience, totally brings in the audience to understand how what he’s presenting.

He was also presenting AI relates to the rest of us.

So what’s the baseline?

People don’t know what AI is.

What if you’re 85 years old?

What if you’re 70 years old?

Do you know what it is?

If you’ve never seen it, people are talking about it.

People don’t know what it is.

I, who did a show on Bitcoin with some of the biggest Bitcoin people in the world, okay?

Years ago, before I went to live in Europe, I had no idea what it was.

Do you know that it took me another nine years to semi get a handle of it?

Because the way it was introduced, even by the great ones, was from the center of their universe of knowledge and expertise and experience.

But when it came to parlaying it out to the public for people not in that space, gone, gone, gone.

You see what I’m saying?

That’s an example of emphasis, the articulation, the emphasis of what it is.

You can talk all around it.

You can say all this stuff about it.

I didn’t get it until 2023.

And I did a show with some very famous people in this world about this very subject.

And nobody could explain it to me.

Nobody.

I understand why now that I have been on the inside to see what it is.

What are they referring to?

What are they talking about?

What is this thing?

But it was because the architecture of emphasis was missing.

Envast key emphasis points were missing.

And unless you were in that space, you were lost as I was.

So if you’d like to book a session to see what may be better emphasized, what should be emphasized, what shouldn’t be emphasized and why book the appointment.

Love to be of service.


© Kim Greenhouse