An introduction is not just a formality. It’s the time sequence and an occasion to capture the listener’s imagination and receptivity.
Unfortunately, many of us relate to an introduction the way we relate to breathing — without thinking about it. And in so doing, we unknowingly deny people, projects, and ideas being introduced the opportunity to establish the resonance and import they often deserve.
A great introduction establishes substance, credibility, and receptivity. It opens a space that continues to communicate long after the introduction is over. A poor one — no matter how well-intentioned — can quietly diminish someone who deserved to be properly presented.
Does your introduction have gravity? Will it stay with your listeners after it’s been delivered?
Watch this short video with Kim Greenhouse — who has conducted over 550 introductions of some of the most remarkable people in the world — and find out how the way you introduce yourself, your business, and the people you champion can open or quietly close doors.