An Introduction Is Not Just a Formality
It’s a moment in time — with the most possibility — an occasion to capture the listener’s imagination and receptivity.
Unfortunately, many of us relate to an introduction the way we relate to breathing — without thinking about it. And in so doing, we unknowingly deny people, projects, and ideas being introduced the opportunity to establish the resonance and import they often deserve.
A great introduction establishes substance, credibility, and receptivity. It opens a space that continues to communicate long after the introduction is over. A poor one — no matter how well-intentioned — can quietly diminish someone who deserved to be properly presented.
A Great Introduction Opens up Opportunity
Does your introduction have gravity? Will it stay with your listeners after it’s been delivered?
Watch this short video with Kim Greenhouse — who has conducted over 550 introductions of some of the most remarkable people in the world — and find out how the way you introduce yourself, your business, and the people you champion can open or quietly close doors.