An Introduction Is Not Just a Formality
It’s a moment in time — with the most possibility — an occasion to capture the listener’s imagination and receptivity.
Unfortunately, many of us relate to an introduction the way we relate to breathing — without thinking about it. And in so doing, we unknowingly deny people, projects, and ideas being introduced the opportunity to establish the resonance and import they often deserve.
A great introduction establishes substance, credibility, and receptivity. It opens a space that continues to communicate long after the introduction is over. A poor one — no matter how well-intentioned — can quietly diminish someone who deserved to be properly presented.
A Great Introduction Opens up Opportunity
Does your introduction have gravity? Will it stay with your listeners after it’s been delivered?
Watch this short video with Kim Greenhouse — who has conducted over 550 introductions of some of the most remarkable people in the world — and find out how the way you introduce yourself, your business, and the people you champion can open or quietly close doors.
Join the Stewarding Communication webinar series — a live, small-group experience designed to strengthen your communication from the inside out.
Read the Full Verbatim Transcript: “Introductions” with Kim Greenhouse
Introductions
Thank you for joining me at the introductions section of the Rainmaking website. I really appreciate you being here. And I want to share with you something that I’ve seen over many, many years having been in broadcasting, podcasting, and done hundreds upon hundreds upon hundreds upon hundreds of introductions, not only publicly, but privately.
In my experience watching people make introductions for other people, it’s kind of like having the opportunity to open the world — to establish substance, credibility, receptivity, to generate interest about something or someone. You have this opportunity when you introduce somebody, and what are you going to do with it? And I’ve watched people introduce their friends, their associates in a way that didn’t hold a candle to who they are, who they were, what they had to bring to the table, the kind of contribution that they were and are.
So I want to talk to you about this today — that one of the services of The Rainmaking Company is to work with you very specifically in how you introduce yourself and how you introduce others, how you’re introducing your business, your project, or your product, or services.
Because how you lay out that introduction opens a space of receptivity for the receivers. So that’s why it’s so important. And most of us unfortunately relate to introductions like the way we breathe. We don’t really think about it. We don’t think it’s that big of a deal. Everybody’s talking on all the social media platforms.
And so talking is no longer such a big deal, but communication is a big deal. In my experience, I find most people talking and deny the person or the group or the project the opportunity to take a residence in somebody else’s receptivity and conscious awareness in a way that has magnitude and continues to communicate once the introduction is gone. That’s how important it is.
And so that’s something that is a service here that can be offered to you. How do you introduce something, shape it, articulate it, and present it in a way that opens the doors, opens the space for whatever it is that you’re introducing, and do it in a way that continues onward — by the way you introduce something or someone.
It’s huge. I’ve watched this in the area of delivering solutions for years. I’ve watched big solutions, gigantic solutions be introduced like another project. Something that could impact the masses for the better, impact the animal kingdom for the better.
So there we are on introductions. Does your introduction have weight? Will it stay with the listeners after it’s done? That’s the key. That introduction opens the whole emotional, psychological, practical space for whatever’s being introduced. In my experience, any type of speeches, presentations, anytime you’re on media television, business plans, business offerings — it also counts in the written word.
How, what are you introducing? How is it being introduced? What does it open up?
You can take this to the bank. I’ve done over five hundred and fifty introductions of best-selling authors, Nobel Prize winners, heads of industry, creative mavericks, entrepreneurs, inventors, remarkable people from all over the world.
And the reason why I do what I do as part of what I do is because it’s something I understand intimately. I want to help you do the same. Feel free to book an appointment with me so I can assist you in getting your introductions to move the world. Thank you so much.